A great line-up

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On Monday, August 7th I will be surfing the internet to launch ‘Spiral of Hooves’ – the second and improved edition, now available for the first time in paperback.

I will drop by Goodreads throughout the day but be partying over on Facebook where I have gathered a great line-up of talented authors to discuss everything from eventing to highwaymen, from Africa to England, and from inspiration and research to writing tools and marketing.

There will be drinks, cake, biscuits (or cookies) and everyone is welcome from readers, riders, writers, to horses and pets. Please feel free to invite your friends. And have fun. There will be prizes including a signed copy of ‘Spiral of Hooves’.

The novel is available as a paperback and on Kindle at Amazon.

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The Launch Party starts at 0900 MDT (0800 PDT – 1100 EDT – 1600 BST – 1700 CEST) on Facebook and the schedule opens with my welcome to the ‘Spiral of Hooves’ launch and then I will chat about my writing life and horses.

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1000 MDT (1700 BST) – Jane Bwye, has a lifetime of amazing adventures, in Kenya and other countries, and as a dressage judge, horsewoman, and author of ‘Breath of Africa’, ‘Grass Shoots’, and ‘I Lift Up My Eyes’. Visit her at https://jbwye.com/ and learn much more. Jane knows the world behind ‘Spiral of Hooves’, including many of the horse events described, and at the launch party, she will have some fascinating tales to share.

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1100 MDT – Roland Clarke is back to discuss settings and reality, and to introduce his next guest and friend.

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1130 MDT (1930 CEST) – Ailsa Abraham is a lady of many talents and careers, including shaman and author of many books including ‘Shaman’s Drum’, ‘Alchemy, and ‘Attention to Death.’ Visit her at https://ailsaabraham.com/ and delve deeper into her writing and her adventurous life in France and at the Bingerbread Cottage. At the launch party, Ailsa will lead you into her world of mystery and beyond, lifting the veil to other worlds.

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1200 MDT – Roland Clarke will return to the party and to the mysterious appearances driving our imaginations.

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1400 MDT (1600 EDT) – Donna Beckley Galanti is an author and writing coach. She is the author of the paranormal suspense Element Trilogy and the children’s fantasy adventure Joshua and The Lightning Road series. Visit her at www.elementtrilogy.com and www.donnagalanti.com and then check out her 4 Proven Steps to Connect with Readers Right Now (Before Your Book Even Comes Out!) www.createyourawesomecommunity.com. At the launch party, Donna will chat about her wealth of experiences from writing to inspiring other writers and readers.

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1500 MDT – Roland Clarke will be back – if he has left – and he will discuss how he sculpts his ideas into readable draft novels, what is in his scribbling pipeline and the crafting tools he uses.

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1600 MDT (1500 PDT) – Kristina Stanley is the best-selling author of the Stone Mountain Mystery series based on her experience at Panorama Mountain Village, B.C. as the director of human resources, security and guest services. The series comprises Descent, Blaze and Avalanche. Her latest novel, Look the Other Way, is a suspense thriller based on her experience sailing in the Caribbean.  Visit her at https://kristinastanley.com/ and at https://fictionary.co/ an indispensable writer’s tool. At the launch party, Kristina will discuss research and real life inspiration.

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1700 MDT – Roland Clarke will move from this world to an alternate timeline, before introducing his last guest, whose historical novel is his current engrossing read. Yes, Roland reads historical fiction and enjoys escaping to other ages.

Traitor's Knot1800 MDT (2000 EDT) – Cryssa Bazos is published by Endeavour Press, and her debut novel ‘Traitor’s Knot’, is a sweeping tale of love and conflicted loyalties set against the turmoil of the English Civil War. A member of the Romantic Novelist Association, the Historical Novel Society, and the Battle of Worcester Society, her articles and short stories have appeared in Canada and the UK. She is a co-editor and contributor of the English Historical Fiction Authors site and blogs at https://cryssabazos.com/.  At the launch party, she will talk about combining two of her fascinations: the 17th century and highwaymen.

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Highwaymen must mean horses. So that sets Roland Clarke up for the final fences at 1900 MDT until 2100 MDT – a chance for you to discuss any burning topics and attempt to win a final prize.

Don’t miss the ‘Spiral of Hooves Online Re-launch’ Party on Monday, August 7th.

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Launch Minus and Counting

Equestrian thrills return on August 7th with the re-release of my first mystery set in the horse world. (Yes, there is a second in the pile of drafts.)

First published in December 2013 but out of print since I left the publisher, “Spiral of Hooves” returns in a new edition revised to address readers’ comments. For instance, one of the sub-plots was out of character so I have removed it.

Although this is a new edition of the eBook, this is the first paperback edition – by ‘popular demand’. I am preparing for the August 7th launch on social media and I am looking for some input and assistance beforehand and in the week of the launch.

  • BLURB: In Canada, researcher Armand Sabatier witnesses what could be the murder of groom Odette Fedon, but traumatic images from his past smother his memory, and a snowstorm buries the evidence. Harassed by nightmares but fighting through them, Armand remembers the crime a few months later. By then he is in England, where he is dragged into a plot involving international sport horse breeding.

  Suspecting everyone around him, Armand is forced to brave the past that he has kept buried. But what made Armand leave France? Where did he learn to survive and fight for justice? Why is the English rider Carly Tanner treading the same path as the first victim, Odette?

  Can he save Carly before he has more blood on his hands?

  • Genre – Mystery-thriller
  • Tone of the book – serious but not gory
  • Target audience – young adult upwards interested in horses and mysteries

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I plan to write an ‘interview with ‘the author’ that re-lives my past before the stable door closes and I forget all the events that lead to me writing “Spiral of Hooves”. If you have any suggestions as to crucial questions I should ask myself, please ask them in the comments.

During the launch week, I would welcome other bloggers running the interview along with some blurb on the book and the cover image (as above). I can supply the post material beforehand if you let me know, either below or by sending an email via the Contact Me form.

If you would like to read an ARC [advance review copy] of the novel, I can supply one in exchange for an unbiased review. The more reviews that appear around the launch the wider the impact.

If you are on Goodreads, the Want to Read shelf is also important, so please add “Spiral of Hooves” to your shelf.

On August 7th, I will be on Goodreads to answer questions at https://www.goodreads.com/author/6828334.Roland_Clarke/questions and any asked in advance.

I will also be at https://www.facebook.com/roland.clarke.79 where I am hosting a Launch Party. If anyone is willing to co-host that event, then I would be grateful for a stand-in while I take a break on what will be a busy day.

Do you have any further suggestions that could make this a successful launch on August 7th?

Followers to Flyers: discovering what works

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This is my contribution to the first ever Online Marketing Symposium!

One month into my debut novel release and the word success is not on my lips, yet. But I remain optimistic because there are still promotions in the pipeline. ‘Spiral of Hooves’ was released on December 9th with an online party on Facebook, which was well attended. However, there was a slight delay, of a few hours, with the book appearing on Amazon and Barnes & Noble. Since then it has been promoted to my followers and friends in a low key way on Facebook, Twitter, Linkedin and here. But I have not spammed cyber-space. Apologies if I have been in your faces for the last few weeks. I still need to learn the secret of keeping my followers happy. Treats?

The most useful marketing tools, so far, have been the two five star reviews that have appeared on Amazon. One has even been re-used, by the reviewer, to garner additional coverage on Facebook and an online equestrian site. There are some other reviews in the wings as the novel went out to some of my journalist friends, contacts from when I covered equestrian sports. As the novel is a thriller set against the sport of eventing, the forthcoming coverage in the sports main UK magazine, Eventing, could be key to the spring campaign. Use your contacts but don’t lose their friendship.

Cover credit: Danielle Sands

Cover credit: Danielle Sands

I have also sent the novel to some rider friends, including an Olympic rider, in order to get some useful quotes, and to spread the good news about the book being out. As one journalist friend said, ‘getting the word out in the lorry park will boost sales”. With that end I intend to produce some A5 flyers quoting the reviews and the name riders, and linking to my website and where to purchase a copy. Unable to hand these out at shows myself, being wheelchair-bound, I have some good friends that will get them in the right places. Despite being stumped from pressing the flesh in person, flyers might help spread the word at the grassroots. I have no previous experience of using flyers to promote books, so I will be interested to see the results for ‘Spiral of Hooves’. Later today I will check out the other blogs and see how others have fared with similar marketing techniques.

However, when I was in the film industry we used flyers quite often, although these were usually A4 glossy hand-outs that we used at film and TV conventions, including Cannes. We attracted interest, but not as much as we needed to fund a movie. Some were used for selling short films but it is hard to say how successful the leaflets were. All the sales were via a Distributor so our production company was last in line, having paid everybody else. Flyers do work for some producers and, from my observations, it was the hook plus pitch, the cover and elements like cast that were key selling points. But the flyers mustn’t have too much information. And that has to apply with book flyers as well. What are your thoughts on flyers? No better than random advertising? Destined for the recycle bin? Another useful tool in spreading the word?

For links to other participating Blogs and information on the first ever Online Marketing Symposium! please visit here.

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