Launch Minus and Counting

Equestrian thrills return on August 7th with the re-release of my first mystery set in the horse world. (Yes, there is a second in the pile of drafts.)

First published in December 2013 but out of print since I left the publisher, “Spiral of Hooves” returns in a new edition revised to address readers’ comments. For instance, one of the sub-plots was out of character so I have removed it.

Although this is a new edition of the eBook, this is the first paperback edition – by ‘popular demand’. I am preparing for the August 7th launch on social media and I am looking for some input and assistance beforehand and in the week of the launch.

  • BLURB: In Canada, researcher Armand Sabatier witnesses what could be the murder of groom Odette Fedon, but traumatic images from his past smother his memory, and a snowstorm buries the evidence. Harassed by nightmares but fighting through them, Armand remembers the crime a few months later. By then he is in England, where he is dragged into a plot involving international sport horse breeding.

  Suspecting everyone around him, Armand is forced to brave the past that he has kept buried. But what made Armand leave France? Where did he learn to survive and fight for justice? Why is the English rider Carly Tanner treading the same path as the first victim, Odette?

  Can he save Carly before he has more blood on his hands?

  • Genre – Mystery-thriller
  • Tone of the book – serious but not gory
  • Target audience – young adult upwards interested in horses and mysteries

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I plan to write an ‘interview with ‘the author’ that re-lives my past before the stable door closes and I forget all the events that lead to me writing “Spiral of Hooves”. If you have any suggestions as to crucial questions I should ask myself, please ask them in the comments.

During the launch week, I would welcome other bloggers running the interview along with some blurb on the book and the cover image (as above). I can supply the post material beforehand if you let me know, either below or by sending an email via the Contact Me form.

If you would like to read an ARC [advance review copy] of the novel, I can supply one in exchange for an unbiased review. The more reviews that appear around the launch the wider the impact.

If you are on Goodreads, the Want to Read shelf is also important, so please add “Spiral of Hooves” to your shelf.

On August 7th, I will be on Goodreads to answer questions at https://www.goodreads.com/author/6828334.Roland_Clarke/questions and any asked in advance.

I will also be at https://www.facebook.com/roland.clarke.79 where I am hosting a Launch Party. If anyone is willing to co-host that event, then I would be grateful for a stand-in while I take a break on what will be a busy day.

Do you have any further suggestions that could make this a successful launch on August 7th?

Followers to Flyers: discovering what works

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This is my contribution to the first ever Online Marketing Symposium!

One month into my debut novel release and the word success is not on my lips, yet. But I remain optimistic because there are still promotions in the pipeline. ‘Spiral of Hooves’ was released on December 9th with an online party on Facebook, which was well attended. However, there was a slight delay, of a few hours, with the book appearing on Amazon and Barnes & Noble. Since then it has been promoted to my followers and friends in a low key way on Facebook, Twitter, Linkedin and here. But I have not spammed cyber-space. Apologies if I have been in your faces for the last few weeks. I still need to learn the secret of keeping my followers happy. Treats?

The most useful marketing tools, so far, have been the two five star reviews that have appeared on Amazon. One has even been re-used, by the reviewer, to garner additional coverage on Facebook and an online equestrian site. There are some other reviews in the wings as the novel went out to some of my journalist friends, contacts from when I covered equestrian sports. As the novel is a thriller set against the sport of eventing, the forthcoming coverage in the sports main UK magazine, Eventing, could be key to the spring campaign. Use your contacts but don’t lose their friendship.

Cover credit: Danielle Sands

Cover credit: Danielle Sands

I have also sent the novel to some rider friends, including an Olympic rider, in order to get some useful quotes, and to spread the good news about the book being out. As one journalist friend said, ‘getting the word out in the lorry park will boost sales”. With that end I intend to produce some A5 flyers quoting the reviews and the name riders, and linking to my website and where to purchase a copy. Unable to hand these out at shows myself, being wheelchair-bound, I have some good friends that will get them in the right places. Despite being stumped from pressing the flesh in person, flyers might help spread the word at the grassroots. I have no previous experience of using flyers to promote books, so I will be interested to see the results for ‘Spiral of Hooves’. Later today I will check out the other blogs and see how others have fared with similar marketing techniques.

However, when I was in the film industry we used flyers quite often, although these were usually A4 glossy hand-outs that we used at film and TV conventions, including Cannes. We attracted interest, but not as much as we needed to fund a movie. Some were used for selling short films but it is hard to say how successful the leaflets were. All the sales were via a Distributor so our production company was last in line, having paid everybody else. Flyers do work for some producers and, from my observations, it was the hook plus pitch, the cover and elements like cast that were key selling points. But the flyers mustn’t have too much information. And that has to apply with book flyers as well. What are your thoughts on flyers? No better than random advertising? Destined for the recycle bin? Another useful tool in spreading the word?

For links to other participating Blogs and information on the first ever Online Marketing Symposium! please visit here.

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