Launch Day Mnemonics


Having struggled through a frantic first book launch, I need to avoid a repeat performance. So this handy name mnemonic – memory device – helps recall some of the key elements. Using the first letter of each element spells TROUP, as in Bobby Troup, composer of ‘Get Your Kicks on Route 66’ – play any recording to remember.

Time: make sure that time is on your side. Schedule enough time for the key elements. Good timing ensures that you’re not going crazy on launch day because something hasn’t been done.

Reviews: finding reviewers and giving them Time to read your book is essential. Avoid having all your reviews appear after the launch.

Originality: Look for a unique angle for your book launch – be original. Go beyond interviewing your characters, invite their alter-egos to the launch in costume. Organisation is also needed to ensure success, but that comes with Time. As for the Orchestra, you only book that for a stadium launch.

Unforeseen: Prepare for the unforeseen, things that creep up at the last minute. Goodies held up in the post. Guest speaker from Idaho arrested for giving his wife too small a box of chocolates.

Profile: By Profile I don’t mean Platform – that should be paved well-before the journey. Check that all your profiles on social media, your website, Goodreads, Amazon Author Central, etcetera are all up-to-date with the same text and photographs. As for the Launch Day Party, who is going to forget that?

That’s enough from me folks.


This is my monthly contribution to the Insecure Writer’s Support Group. The October 1st post celebrates the forthcoming IWSG anthology, Guide to Publishing and Beyond. The awesome co-hosts for this special anniversary posting of the IWSG are Kristin Smith, Elsie, Suzanne Furness, and Fundy Blue!