Launch Day Mnemonics


Having struggled through a frantic first book launch, I need to avoid a repeat performance. So this handy name mnemonic – memory device – helps recall some of the key elements. Using the first letter of each element spells TROUP, as in Bobby Troup, composer of ‘Get Your Kicks on Route 66’ – play any recording to remember.

Time: make sure that time is on your side. Schedule enough time for the key elements. Good timing ensures that you’re not going crazy on launch day because something hasn’t been done.

Reviews: finding reviewers and giving them Time to read your book is essential. Avoid having all your reviews appear after the launch.

Originality: Look for a unique angle for your book launch – be original. Go beyond interviewing your characters, invite their alter-egos to the launch in costume. Organisation is also needed to ensure success, but that comes with Time. As for the Orchestra, you only book that for a stadium launch.

Unforeseen: Prepare for the unforeseen, things that creep up at the last minute. Goodies held up in the post. Guest speaker from Idaho arrested for giving his wife too small a box of chocolates.

Profile: By Profile I don’t mean Platform – that should be paved well-before the journey. Check that all your profiles on social media, your website, Goodreads, Amazon Author Central, etcetera are all up-to-date with the same text and photographs. As for the Launch Day Party, who is going to forget that?

That’s enough from me folks.


This is my monthly contribution to the Insecure Writer’s Support Group. The October 1st post celebrates the forthcoming IWSG anthology, Guide to Publishing and Beyond. The awesome co-hosts for this special anniversary posting of the IWSG are Kristin Smith, Elsie, Suzanne Furness, and Fundy Blue!


15 thoughts on “Launch Day Mnemonics

    • Thanks for visiting VR. Hope this is of help, when that launch comes. Think you are doing it the right way, making your name and gaining experience with short fiction. I’m doing the reverse – unless journalism is short fiction. Still trying to learn the Less Is More lesson that you posted on.


  1. Great article. I don’t have a novel to lounch – yet – but this will sure come in handy when I’ll have. Because, you know, when I’ll go on a tour the first time, I’m sure my head will be all over the place…


  2. Pingback: What Title change? Which Book theme? | Writing Wings

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