Followers to Flyers: discovering what works

January 20, 2014 by Roland Clarke

This is my contribution to the first ever Online Marketing Symposium!

One month into my debut novel release and the word success is not on my lips, yet. But I remain optimistic because there are still promotions in the pipeline. ‘Spiral of Hooves’ was released on December 9^th with an online party on Facebook, which was well attended. However, there was a slight delay, of a few hours, with the book appearing on Amazon and Barnes & Noble. Since then it has been promoted to my followers and friends in a low key way on Facebook, Twitter, Linkedin and here. But I have not spammed cyber-space. Apologies if I have been in your faces for the last few weeks. I still need to learn the secret of keeping my followers happy. Treats?

The most useful marketing tools, so far, have been the two five star reviews that have appeared on Amazon. One has even been re-used, by the reviewer, to garner additional coverage on Facebook and an online equestrian site. There are some other reviews in the wings as the novel went out to some of my journalist friends, contacts from when I covered equestrian sports. As the novel is a thriller set against the sport of eventing, the forthcoming coverage in the sports main UK magazine, Eventing, could be key to the spring campaign. Use your contacts but don’t lose their friendship.

Cover credit: Danielle Sands

I have also sent the novel to some rider friends, including an Olympic rider, in order to get some useful quotes, and to spread the good news about the book being out. As one journalist friend said, ‘getting the word out in the lorry park will boost sales”. With that end I intend to produce some A5 flyers quoting the reviews and the name riders, and linking to my website and where to purchase a copy. Unable to hand these out at shows myself, being wheelchair-bound, I have some good friends that will get them in the right places. Despite being stumped from pressing the flesh in person, flyers might help spread the word at the grassroots. I have no previous experience of using flyers to promote books, so I will be interested to see the results for ‘Spiral of Hooves’. Later today I will check out the other blogs and see how others have fared with similar marketing techniques.

However, when I was in the film industry we used flyers quite often, although these were usually A4 glossy hand-outs that we used at film and TV conventions, including Cannes. We attracted interest, but not as much as we needed to fund a movie. Some were used for selling short films but it is hard to say how successful the leaflets were. All the sales were via a Distributor so our production company was last in line, having paid everybody else. Flyers do work for some producers and, from my observations, it was the hook plus pitch, the cover and elements like cast that were key selling points. But the flyers mustn’t have too much information. And that has to apply with book flyers as well. What are your thoughts on flyers? No better than random advertising? Destined for the recycle bin? Another useful tool in spreading the word?

For links to other participating Blogs and information on the first ever Online Marketing Symposium! please visit here.

Symud i Cymru!!!!!

January 19, 2014 by Roland Clarke

THE DUSKWEALD

Well here we are another new year and I have been very lazy, or maybe I just haven’t been able to fine the motivation to write. Very bad for someone who wants to write a blog…….Maybe when things in my life settle down I can get back into writing but for now you will all have to suffice with what is here for the time being. A lot has been going on since I last traipsed these halls which I call The Duskweald.

Roland and I started to talk about what we wanted to do with our lives and where we wanted to live and we ended up doing some serious soul searching. We realized that living in the park home we currently have was not going to work for either of us. We did have the en suite redone so it would be easier for him to shower a…

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Two Futures: Facts or Fiction

January 18, 2014 by Roland Clarke

Morfa Harlech © Copyright Ian Capper

What is the best way forward for this blog?

Ever since I wrote my post Eight Headless Chickens I have been wondering what the most important next step is.

The clear priority has to be our move to Wales, and – Beware Cliché – fingers & toes crossed, that is proceeding smoothly thanks to my wife and special friends, but no thanks to immediate family. By the end of February, I should be blogging from a new desk with a view of Harlech, the sea and mountains in Snowdonia.

But even with the inspiring view what will I blog about?

I have two, or is it three futures that are churning around in my mind.

Facts: the simplest way forward. I continue posting my usual observations on my experience of the writing process, interspersed with thoughts on issues of the day. As a relative newcomer to writing, at least in getting published, I feel unable to offer great insights on good writing techniques. There are far better sites/blogs for that, some in my Links.
Fiction: tasters of my writing. Should my blog become a means to release short fiction strategically over time? Since the start of the year, I have been working on short stories and now have seven at various stages. They are loosely connected, in that they are set in the same world, one akin to the game Gossamer Steel, so that is their collective title.
Dual carriageway: a mix of both Facts and Fiction. So when a story was written and edited it would be available, and when I was inspired to supply concrete Facts that would be the post.

Which do I choose, 1, 2, or 3? What would you the readers of this Blog prefer? Why do you tune in here to what I write?

Image courtesy of FreeDigitalPhotos.net

Of course life is never simple, especially here at Writing Wings where there are challenges.

There is another element, a Newsletter. It’s an option that I have given serious thought to. The factual blog would continue to share my thoughts and experiences as a writer, and as a retiree with MS. The tasters of my fictional worlds would continue, whether as interviews or as extracts.

However, for those of you that sign up to my Gossamer Wings Newsletter there would be treats: the tasters would become short stories for free. In that way you could see how the Gossamer Steel universe evolved. I would also be extremely grateful for your comments and feedback, as they would contribute to the ongoing story, providing an invaluable asset in developing the world.

As part of the ongoing creation, I am using Aeon Timeline to construct a Chronology into which the short stories fit. In the same universe, I also have two novellas that I intend to self-publish and release later this year so everyone can experience the world of Gossamer Steel.

Should newsletter subscribers benefit with the novellas in some way? Is having a pre-taste of the world enough? There would be other news and fictional snippets in the newsletter as well.

What about a life of crime? Have I abandoned my criminals and their victims? Never. As well as a stand-alone psychological thriller, there is the cyber-crime novel, ‘Wyrm Bait’. This is the first of a series that has the gaming world of Gossamer Steel as its background.

Plus there is the sequel to ‘Spiral of Hooves’ that I wrote for NaNoWriMo 2013. ‘Tortuous Terrain’ the second part of the Chasseur series has to have a future as well. The reviews on Amazon and elsewhere have been five star, so I have a lot of positive thoughts looking ahead.

So what do you feel is my future? Please, gaze not into your crystal ball but into the past at what you enjoyed. What do you want next?

Painted Lady Butterfly (Vanessa cardui)

* * * * *

On Monday I will be taking part in an exciting blogfest and sharing my experiences, so far, on marketing. Do I dare mention my past in the film industry?

What Works…

The first ever “Online Marketing Symposium!“

A blogfest with information you can use.

The event happens on Monday January 20, 2014.

http://www.yolandarenee.blogspot.co.uk/2013/12/marketing-what-works.html

Eight Headless Chickens

January 8, 2014 by Roland Clarke

It was a good end to 2013 with my first book published and the first draft of the sequel written, but January has been eight chaotic days, running around like the headless cliché… sorry, I mean chicken.

As I said in my non-resolution, Baiting the Bull, I had simplified my plans for 2014, aiming for just a small step each day. In a way that worked, but my mind still wants to veer off down different tracks.

Is that because it knows that I am playing mind games? I can’t hide the potential workload from myself, not when it mocks me each day. I sit at the computer and know what is going on, however hard I try to shut the demands off.

There are at least eight demanding chickens that I cannot hide from.

Cover credit: Danielle Sands

Spiral of Hooves: the novel won’t sell itself so I need to promote it, without spamming the world.
Wyrm Bait: the second novel I wrote, which has been professionally edited. But I’m finding it hard to tackle a rewrite.
Gossamer Steel: a collection of short stories that links to Wyrm Bait. Where my passion is at the moment. Also have a linked novella, The Last Leaf, my 2011 NaNoWriMo win that needs editing.
Challenges: 100 k in 100 days and My 500 Words. These give me the daily challenge to write – as in 3 – but not to edit. Will suffer when 7 takes over.
Reading Blogs and other Social Media: finding enough time to give these justice is nigh impossible, and yet I need to connect with other people out there. That includes all the amazing IWSG folk.
Reading novels on Kindle &/or paper: a writer needs to read, if only for pleasure. But sadly, as a slow reader, I have difficulty reading on a Kindle but that’s how I buy my books. Quicker reader the old fashioned, un-ecological way.
Packing for our move to Wales next month: in less than eight weeks we are moving to Harlech. Boxes are taking over our lives, and the other details must be sorted. Writing will get harder.
Gaming: something had to suffer and this is it. Some would say good riddance to this waste of valuable time. But it is crucial escapism, especially when you are trapped by a wheelchair. It is also the inspiration behind 2 & 3.

I need to focus myself back on the basic steps forward, and stop letting the headless syndrome affect me. I just need to identify the priorities. Without a head, this chicken can’t cross the road and get to the other side.

What do you think, dear reader? What’s the best way to cross the road?

***

This is my first posting of 2014 for the Insecure Writer’s Support Group This is when we release our fears to the world – or offer encouragement to those who are feeling neurotic. If you’d like to join us, click on the tab above and sign up. We post the first Wednesday of every month. Visit at least a dozen new blogs and leave a comment. Your words might be the encouragement someone needs.

The awesome co-hosts today are Bob Milne, River Fairchild, Julie Dao, and Sarah Foster! Many thanks to you all for your time and effort towards making all IWSG members feel welcome.

And for those interested in Headless Chickens, visit:

http://www.coloradoguy.com/mike-the-headless-chicken/fruita.htm

The Reviews Start Here

January 4, 2014 by Roland Clarke

Today I’m celebrating the first review of Spiral of Hooves on Amazon.

My thanks to ‘Isabella’ for the great words and the generous five stars.

Thanks also to all who have taken the plunge and started reading my words, and for all the encouragement.

Keep the reviews coming.

Cover credit: Danielle Sands

Baiting The Bull

January 3, 2014 by Roland Clarke

Setting New Year Resolutions is a bad idea, and I’m entitled to say that after six decades filled with failed attempts. That is also the motivation not to make that mistake this year, so no resolutions. I promise.

On January 1^st 2013 I wrote a post entitled How hard are the Three Rs. It was an attempt to look ahead at my plans and resolutions for 2013, and to reflect on 2012. I admit that even though I achieved a few of the goals – publication, an editor, new readers, and maxing two MMORPG characters – I failed at the harder tasks, like writing 100k in 100 days and getting more drafts revised.

Therefore for 2014 I have a very simple To Do List, with one item: write or edit a few words each day. In that way the ‘bait for the bull’ is less overt, and I might even get something finished, be it a novel like Wyrm Bait or a short story.

Back in December I made the rash decision to do 100k in 100 days again. My total last January-April was 15,411 and in the summer I improved that by writing 32k in 100 days. What was I thinking? Not a good idea. I knew that it was impossible with all the preparation for our move at the end of February/early March.

Perhaps, having written over 50k in November for NaNoWriMo, I had a false sense of my capabilities. At least then I had a clear outline for ‘Tortuous Terrain’, and I knew my characters plus the ending. Yes, the first draft of ‘Tortuous Terrain’ has joined the queue, and one day it will be revised.

A short story set in the fantasy world eluded to in Wyrm Bait did inspire 1,530 words over the first two days of January. But even with this post I will be behind on the challenge. And I haven’t even missed a day through ill-health.

However, I signed up for My 500 Words: A Writing Challenge, which is more manageable, especially if I can count the same words for both challenges. But maybe I am misinterpreting the rules since my 1,500 word story was written over two days, so I cannot carry the surplus forward… or even future shortfalls. Does that mean that I fail again?

Unless I waffle on for another 107 words.

Therefore I will end by saying that, although I will do one or two more Spiral of Hooves interviews, I am considering changing what I blog about. Since the future priority has to be getting another novel published, and Wyrm Bait is the most evolved, I will blog more about the fantasy, cyber-crime and gaming elements that I am researching for short stories being written against the same background. Short stories are going to have to be part of my future. I may even revise some really old manuscripts.

Or do you have any better suggestions?

Which of my post have you enjoyed most?

Should I take more photos and write less?

Or do you want to taste more fiction?